The Veronica(s) Beard talk to us about building their brand!




Bad On Paper show

Summary: We’re thrilled to have sister-in-law duo Veronica Swanson Beard + Veronica Miele Beard with us today! We learn how they got their start and went into business together. With backgrounds in design, entrepreneurship, finance, and a mutual love for fashion, they created a smart , stylish, and inclusive brand. We talk about extending their size range, their best-selling Dickie jackets, their 10 year anniversary, personal style icons, the importance of family and life outside of work.