Summary: John Waid is the Founder and CEO of C3 - Corporate Culture Consulting, a firm specializing in aligning an organization's culture with its strategic goals. John has worked in sales and marketing at Pfizer, PepsiCo, Nestle and Chateau Ste. Michelle Winery. During these experiences, he developed a heightened awareness of the indispensable role people's attitudes play in implementing effective processes and procedures.
