Summary: The company's core values are more than just words on the wall. The company's core values define how you lead and make decisions. My guest today is Todd Olson, CEO of Pendo. His company was ranked #73 in the 2019 Inc 5000 list. We talk about how to develop company core values. We also discuss how to use them as a leader. In this episode, you will learn the importance of company core values and how they drive growth.