Summary: Interest in veganism has increased seven-fold in the last five years according to Google trends. And as part of that rise, cosmetics represents the fastest growing sector in brands gaining the vegan trademark, where the indie beauty sector sees a great opportunity to appeal to the ever-growing vegan community. But should beauty brand founders be vegan in order to make and sell vegan cosmetics? If you’re making and selling cosmetics, should you walk the walk as well as talking the talk?
