Summary: Nir Eyal wrote the playbook that pretty much all of the major tech companies use to create their super-compelling (addictive/Irresistible?) web sites, apps, etc. The book is called Hooked.
Summary: Nir Eyal wrote the playbook that pretty much all of the major tech companies use to create their super-compelling (addictive/Irresistible?) web sites, apps, etc. The book is called Hooked.