S2E12: Small Business Instagram Tips for Wellness & Fitness with Sue B. Zimmerman
Summary: <h2>Show Notes</h2> <p>2:30 background in business and instinctual pull to entrepreneurship 4:00 pushcart to million dollar business 5:00 don’t be afraid to pivot 7:00 trends for most competitive areas of IG (food, fitness, fashion)</p> <p>7:30 how do you niche down and make yourself a go to authority? Examples: <a href="https://www.instagram.com/plantbasedradiance_/" rel="noreferrer noopener" target="_blank">@plantbasedradiance_</a><a href="https://www.instagram.com/theautoimmunemom_/" rel="noreferrer noopener" target="_blank">@theautoimmunemom_</a></p> <p>11:30: Instagram is not dead! #rsgcommunity on IG to see people using Sue B’s strategies to deepen impact and making money</p> <p>13:30: first, do market research. What’s already out there? How can you put your own spin on it? Who is watching/listening to you? 15:30 example of serve then sell connection 16:45 value of IG direct message in a business and networking online</p> <p>17:30 if the business is stale, start in same place (research) and find a way to be extremely different 18:00 find your thing, huh it hard, show up that way consistently</p> <p>20:00 consistency is everything. Show up regularly in all 4 neighborhoods of Instagram- feed, IGTV, Live, Stories 22:00 silent viewers on IGTV & stories; invest in captions 24:00 get off the hamster wheel- eliminate distractions & go deeper 24:30 credentials come in many forms but be up front duty your type of experience 26:00 on IG, talk like you are speaking to a 10 year old 28:00 rapid fire including Sue B’s favorite apps</p> <h2>Links & Resources</h2> <p>Connect with Sue B., The Instagram Expert, <a href="https://www.instagram.com/theinstagramexpert/" rel="noreferrer noopener" target="_blank"><strong>on Instagram</strong></a>(because, of course!)</p> <p><a href="https://suebzimmerman.com/3keys/" rel="noreferrer noopener" target="_blank"><strong>Sue's free Instagram training</strong></a>: 3 Keys to Getting Highly Engaged Instagram Followers & Buyers</p> <p>Check out Sue B's <a href="https://suebzimmerman.com/" rel="noreferrer noopener" target="_blank"><strong>website</strong></a></p> <p><a href="https://amzn.to/39qGy8I" rel="noreferrer noopener" target="_blank"><strong>Good Morning, Good Life book</strong></a></p> <p><br></p> <p>This episode is made possible by your support of my <a href="https://www.myzyia.com/RUNLIFTZYIA/shop/preshop.aspx"><strong>ZYIA Active</strong></a><strong> </strong>business and a partnership with <a href="https://redhshop.com/?p=r1v9SSDWB"><strong>Red H Nutrition</strong></a>: use RUNLIFTMOM to save 10% on anything including <a href="https://redhshop.com/collections/supplements/products/super-flexy?p=r1v9SSDWB"><strong>Super Flexy</strong></a>!</p> <p>>>> <<<</p> <p>Learn about the <a href="https://www.myzyia.com/RUNLIFTZYIA/shop/preshop.aspx"><strong>ZYIA Active</strong></a>business opportunity by visiting <a href="http://activeopportunity.com/"><strong>http://activeopportunity.com/ </strong></a></p> --- Send in a voice message: https://podcasters.spotify.com/pod/show/runliftmom/message Support this podcast: <a href="https://podcasters.spotify.com/pod/show/runliftmom/support" rel="payment">https://podcasters.spotify.com/pod/show/runliftmom/support</a>
