Summary: The term “retailtainment” has gained some pretty significant popularity in and around the themed entertainment industry in recent years. Falcon’s Creative Director Mike Wallace joins us on our latest podcast episode to discuss retailtainment, what it means, and what the future holds in the space. Learn more about retailtainment by visiting our blog here: https://falconscreativegroup.com/retailtainment-enchanting-the-buying-experience
