Summary: In today’s episode, Greg Galant, co-creator and executive producer of The Shorty Awards which honors the best in social media, joins us to talk about what he thinks makes a winning social media campaign. We talk about the importance of giving your followers a way to showcase their own brand and the emergence (and future) of TikTok. Greg is the co-founder and CEO of Muck Rack, a digital PR, and journalism platform and has given presentations at SXSW, Le Web, Harvard Business School, and The International Journalism Festival. Greg's also a member of Twitter's exclusive first name club. You can follow him at @gregory. Learn more about the Shorty Awards and Muck Rack on Instagram by visiting @shortyawards and @muckrack. Share your feedback at podcast@jpublicrelations.com, learn more at jpublicrelations.com and follow us on Instagram @jpublicrelations
