Summary: For this episode of Art of the Kickstart, we caught up with Zalmi Duchman, the CEO of Mellow Duo. After finding success in the food tech industry for over 15 years, specifically in that of fresh meal delivery services, learn how and why Duchman invested in Mellow and guided its development into what it is today. Also, learn why he decided to use Kickstarter to help bring Mellow’s second-generation product to life.<br> Topics Discussed and Key Crowdfunding Takeaways<br> <br> * How Duchman evolved the brand and the product after learning about it via ProductHunt, eventually investing in the business<br> * Why he chose Kickstarter to grow the business while maintaining Mellow’s original community<br> * What led to the campaign’s initial success within the first 24 hours of launch<br> * How Duchman discovered Enventys Partners and why he chose them as their industry-specific crowdfunding marketing agency<br> <br> Links<br> <br> * <a href="http://aotk.go2.fund/mellowsousvide">Mellow Duo on Kickstarter</a><br> * <a href="https://www.amazon.com/gp/product/0066620996/ref=as_li_qf_asin_il_tl?ie=UTF8&tag=ep099-20&creative=9325&linkCode=as2&creativeASIN=0066620996&linkId=131620d626f517b9576c8f0c7cd0b1ee">Good to Great</a><br> <br> Sponsors<br> Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. <a href="http://gdfl.co/1W4WoeH">Click here</a> to learn more and list your product - use coupon code ATOKK16 for 20% off!<br> Transcript<br> View this episode's transcript<br> <br> Roy Morejon: Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host, Roy Morejon, President of Inventus Partners, the top full service turnkey product development and crowdfunding marketing agency in the world. We have helped startups raise over a hundred billion dollars for our clients since 2010. Each week I’ll interview a crowdfunding success story, an inspirational entrepreneur, or a business expert in order to help you take your startup to the next level with crowdfunding. Art of the Kickstart is honored to be sponsored by BackerKit and The Gadget Flow. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, and manage orders for fulfillment by automating your operations and helping you print and ship faster. The Gadget Flow is a product discovery platform that helps you discover, save, and buy awesome products. It is the ultimate buyer’s guide for luxury gadgets and creative gifts. Now let’s get on with the show.<br> Welcome to another edition of Art of the Kickstart. Today I am joined with Zalmi Duchman, CEO of Mellow. Zalmi how did I do with your last name? Did I butcher it?<br> Zalmi Duchman: No, you did great.<br> Roy Morejon: All right, well listen, I’m really excited about today’s episode. Today we’re going to talk about an active campaign, Mellow Duo, which is the perfect sous vide product. Really excited to talk to you about this. So give our audience a little bit of background and tell us where this idea started from and what inspired you to create Mellow.<br> Zalmi Duchman: You got it. Well, I did not create Mellow, so my background is I am in the food tech business for about 15 years, probably before the words food tech existed. I was in the meal delivery business. I launched my first business, which was called the Fresh Diet back in 2005 which was a fresh meal delivery service. And after I grew it and sold it in 2014, I came about Mellow and it was actually the first generation of the machine. It was not produced. I actually read about it on product hunt and discovered it and ended up investing in it because I thought it was such an amazing ma...
