Summary: We are very excited to have Phil Pallen as our guest today. A social media expert, keynote speaker as well as a smart, funny and well-traveled guy who is the guru of “branding”. We met Phil about 3 years ago while at a Designer Mastermind with Kelli Ellis in Las Vegas. His mantra – “A personal brand isn’t a luxury, it’s a necessity” and believes you need to use social media to promote your brand. We engaged in a “brand audit” with Phil and that is the reason our podcast exists t