Summary: Former lawyer and serial entrepreneur John Galley joins the Art of the Kickstart today to talk shop about starting a Kickstarter campaign without any knowledge at all in crowdfunding. John is the co-founder of Orion4Sight, the sunglasses on steroids startup that raised over a quarter of a million via crowdfunding with strong copywriting and direct marketing mantras and a bit of determination. Their story should serve to inspire all young and old to make amazing things happen.<br> <br> <br> <a href="https://www.kickstarter.com/projects/johngalley/orion4sight-sunglasses-on-steroids" target="_blank">The Orion4Sight Campaign</a><br> <br> Key Crowdfunding Takeaways<br> <br> * How to use copywriting and sales techniques to strengthen crowdfunding campaigns<br> * Why you need to grab backers attention with your thumbnail<br> * The reason to take a chance on crowdfunding<br> * How mystery and military make a product exciting<br> * The way to pivot products to different markets<br> * Why Amazon might be an interesting ecommerce platform to build on<br> * How to take advantage of Kickstarter success in post-Kickstarter business growth<br> <br> Success Quote<br> "If you will do what others won't then you will have what others don't."<br> Links<br> <br> * <a href="http://orion4sight.com/" target="_blank">Orion4Sight.com</a><br> <br> Influential Books<br> <br> * <a href="http://www.amazon.com/gp/product/0887307280/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=0887307280&linkCode=as2&tag=artofthekic-20&linkId=VMACZAX6I34OLZRX" rel="nofollow">The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It</a><br> * <a href="http://www.amazon.com/gp/product/0470223391/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=0470223391&linkCode=as2&tag=artofthekic-20&linkId=GIA75G3ZTXZHTIFD" rel="nofollow">Differentiate or Die: Survival in Our Era of Killer Competition</a><br> * <a href="http://www.amazon.com/gp/product/0071373586/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=0071373586&linkCode=as2&tag=artofthekic-20&linkId=J4RJI57JIHZ2SWF5" rel="nofollow">Positioning: The Battle for Your Mind</a><br> <br> <a href="https://artofthekickstart.com/audible"></a><br> <br> <br> [clear-line]<br> Connect with John<br> <br> * <a href="https://twitter.com/ORION4Sight" target="_blank">@Orion4Sight</a><br> * <a href="https://www.facebook.com/Orion4Sight" target="_blank">Orion4Sight's Facebook</a><br> <br> Love the Show? Leave us a Review<br> <a href="http://bit.ly/1oYXnYw"></a>
