Building a National Retail Brand Following Kickstarter Campaign Success – ATK085




Art of the Kickstart show

Summary: What happens after a successful Kickstarter campaign? What's the best way to deal with order fulfillment and expanding a business and brand once you fund? Today Michael Finizio is back to share Fonde's post-Kickstarter strategies to retail and ecommerce based success. If manufacturing and scaling up are your thing, this interview should help your startup grow.<br> <br> <br> <a href="https://artofthekickstart.com/atk029-innovate-old-concept-create-killer-kickstarter-campaign/" target="_blank" rel="noopener">Where Are They Now - Fonde Ravioli Roller's 1st Interview</a><br> [one-half-first] [/one-half-first][one-half]<a href="https://artofthekickstart.com/wp-content/uploads/2014/12/Fonde-Kickstarter-Stats.png"></a>[/one-half]<br> [clear-line]<br> Key Crowdfunding Takeaways<br> <br> * What happens after a successful Kickstart campaign<br> * How to figure out where post-Kickstarter customers are coming from<br> * Why funding above and beyond expectations can be detrimental to startup success<br> * The reason you should plan for success before launch<br> * Why automation procedures can drastically speed up manufacturing production<br> * When is it time to call it quits on the day job<br> * Why crowdfunding can create incredible post-campaign momentum<br> * What goes into wholesaling to retail stores<br> * Why NYC is a challenging place to bootstrap a start<br> * The reason retail can overwhelm any entrepreneur<br> * How crowdfunding can create startup TV exposure<br> * The reason a day job can hold a business back<br> * How backer rewards and options can create a logistical nightmare for fulfillment<br> * Why crowdfunding creates a unique opportunity for additional product development<br> <br> Links<br> <br> * <a href="https://www.kickstarter.com/projects/1014369771/fonde-the-ravioli-rolling-pin-perfected" target="_blank" rel="noopener">Fonde's Kickstarter Campaign</a><br> * <a href="http://www.repastsupplyco.com/" target="_blank" rel="noopener">repastsupplyco.com</a><br> <br> [clear-line]<br> Connect with Michael<br> <br> * <a href="https://twitter.com/MichaelFinizio" target="_blank" rel="noopener">@MichaelFinizio</a><br> * <a href="https://twitter.com/repastsupply" target="_blank" rel="noopener">@RepastSupply</a><br> * <a href="https://www.facebook.com/RepastSupplyCo" target="_blank" rel="noopener">Fonde's Facebook</a><br> <br> Love the Show? Leave us a Review<br> <a href="http://bit.ly/1oYXnYw"></a><br> <br>