Summary: Today we're turning personal problems into international, future focused brands. Nike Klansek, founder of FlyKly shares marketing and promotion strategies that led to a $700k Kickstarter campaign and significant business momentum post-crowdfunding. Tune in for customer discovery secrets, business pivots and direction and effective strategies to fully crowdfund.<br> <a href="https://www.kickstarter.com/projects/flykly/flykly-smart-wheel" target="_blank" rel="noopener">The FlyKly Kickstarter Campaign</a><br> [one-half-first] [/one-half-first][one-half]<a href="https://artofthekickstart.com/wp-content/uploads/2015/01/FlyKly-Kickstarter-Stats.png"></a>[/one-half]<br> <br> [clear-line]<br> Key Crowdfunding Takeaways<br> <br> * Why personal problems can motivate entrepreneurs<br> * How to turn a passion into an international product<br> * The way crowdfunding has transformed the technology industry<br> * Why you must always be pitching and sharing ideas with customers<br> * The power of meetups and customer feedback for company direction<br> * Why inventors must segment customers into different groupings<br> * The challenge in changing customer behavior<br> * How to deal with people problems when building a startup<br> * Ways to use partnerships to spread an innovative product<br> * When eco-friendly can create a Kickstarter boost<br> * Why customers always have different reasons for buying a product<br> * The three critical Kickstarter marketing channels<br> <br> * Communities<br> * PR and social media<br> * Advertising<br> <br> <br> <br> Success Quotes<br> <br> * "I've given up going to the supermarket two blocks down the street." -quote from a user<br> <br> Links<br> <br> * <a href="http://www.flykly.com/" target="_blank" rel="noopener">flykly.com</a><br> <br> Awesome Books<br> <a href="http://www.amazon.com/gp/product/0307887898/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=0307887898&linkCode=as2&tag=artofthekic-20&linkId=IL5P76SMRGTFCA72" rel="nofollow">The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses</a><br> <br> <a href="https://artofthekickstart.com/itunes">YOUR FREE AUDIOBOOK</a><br> <br> [clear-line]<br> Connect with Niko<br> <br> * <a href="https://twitter.com/flykly" target="_blank" rel="noopener">@flykly</a><br> * <a href="https://twitter.com/nklansek" target="_blank" rel="noopener">@nklansek</a><br> * <a href="https://www.facebook.com/flyklybike" target="_blank" rel="noopener">FlyKly's Facebook</a><br> <br> Love the Show? Leave us a Review<br> <a href="http://bit.ly/1oYXnYw"></a><br> <br> <br> Our Sponsor<br> <br> * <a href="http://bit.ly/1lbn0dr">eFulFillment Service</a>: Want to get your rewards out to backers and eliminate the hassle of post-campaign shipping? EFS can help with tons of crowdfunding experience and special discounts for Art of the Kickstart listeners these guys are a great bet to help your business grow.<br>
