Summary: Want to turn your personal passion into a profitable business? Looking to innovate an industry with crowdfunding? Lucy Brown, founder of LUMO is on the line to share strategies for successfully building and growing a customer fashion and cycling safety brand and how to use Kickstarter to kickstart business success.<br> <br> <a href="https://www.kickstarter.com/projects/238081104/lumo-be-seen-city-cycling-apparel" target="_blank" rel="noopener">The Lumo Kickstarter Campaign</a><br> [one-half-first] [/one-half-first][one-half]<a href="https://artofthekickstart.com/wp-content/uploads/2015/01/Lumo-Kickstarter-Stats.png"></a>[/one-half]<br> <br> [clear-line]<br> Key Crowdfunding Takeaways<br> <br> * Why personal problems motivate entrepreneurs for success<br> * How to market a product effectively<br> * The reason you must wake up having dreams about your business<br> * Why you must pitch your ideas with customers for feedback<br> * The way to reach the tipping point in your business<br> * Why crowdfunding in Europe is kinda tough<br> * The challenges of product development before Kickstarter<br> * How to deal consumer electronics with clothing companies<br> * Why aesthetics are selling proposition for Kickstarter backers<br> * When you need to partner with industry experts<br> <br> Success Quotes<br> <br> * "Feel the fear the do it anyways."<br> <br> Links<br> <br> * <a href="http://www.lumo.cc/" target="_blank" rel="noopener">lumo.cc</a><br> * <a href="http://fourhourworkweek.com/2012/12/18/hacking-kickstarter-how-to-raise-100000-in-10-days-includes-successful-templates-e-mails-etc/" target="_blank" rel="noopener">Hacking Kickstarter</a><br> <br> Awesome Books<br> <a href="http://www.amazon.com/gp/product/0307887898/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=0307887898&linkCode=as2&tag=artofthekic-20&linkId=IL5P76SMRGTFCA72" rel="nofollow">The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses</a><br> <br> <a href="https://artofthekickstart.com/itunes">YOUR FREE AUDIOBOOK</a><br> <br> [clear-line]<br> Connect with Lucy<br> <br> * <a href="https://twitter.com/LUMO_cc" target="_blank" rel="noopener">@LUMO_cc</a><br> * <a href="https://www.facebook.com/lumo.cc" target="_blank" rel="noopener">LUMO's Facebook</a><br> <br> Kickstarter Startup Love<br> <br> * <a href="https://www.kickstarter.com/projects/cobi/cobi-worlds-smartest-connected-biking-system">COBI</a><br> * <a href="https://www.kickstarter.com/projects/zachallia/soma-beautifully-innovative-all-natural-water-filt" target="_blank" rel="noopener">Soma</a><br> <br> Love the Show? Leave us a Review<br> <a href="http://bit.ly/1oYXnYw"></a><br> <br> <br> Our Sponsor<br> <br> * <a href="http://bit.ly/1lbn0dr">eFulFillment Service</a>: Want to get your rewards out to backers and eliminate the hassle of post-campaign shipping? EFS can help with tons of crowdfunding experience and special discounts for Art of the Kickstart listeners these guys are a great bet to help your business grow.<br>
