Storytelling Strategies to Captivate Customers and Create an Industry Icon Brand – ATK094
Summary: Turn a Kickstarter company into an incredible story that sells itself and practically pulls backers into the journey. Today storyteller Michael Margolis breaks down the keys to brand domination and building a business consumers can't get enough of...prepare to become Steve Jobs - maybe...???<br> <br> Business Success Quote<br> "We teach what we most need to learn."<br> Key Business Takeaways<br> <br> * Why you need inciting incidents to galvanize the tale of team<br> * How passion and purpose balance into business and life<br> * How to turn a product business into a beautiful story customers connect with<br> * The reasons consumers connect with brand stories<br> * Ways to take advantage of unique skills and family fun for professional prowess<br> * Why you've got to have a vision to create a story worth telling<br> * How having history makes products seem more real and valuable<br> * Why engaging stories elevate the value of a product<br> * Strategies to increase the perceived value of a product<br> * The power of pedigree in long term business growth<br> * The reason stories grow and evolve every time it's told<br> * Why your story is 100% about your audience<br> * Why undeniable stories are about making the product understandable<br> * How to overcome doubts and fears about being in the limelight<br> * Why being a disruptor isn't all good<br> * How to build a brand team and co-founder<br> <br> Links<br> <br> * <a href="http://www.getstoried.com/redpill" target="_blank" rel="noopener">getstoried.com/redpill</a><br> <br> Epic Business Books<br> <br> * <a href="http://www.amazon.com/gp/product/0984260803/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=0984260803&linkCode=as2&tag=artofthekic-20&linkId=N74U67JK2CAAL56B" rel="nofollow">Believe Me: Why Your Vision, Brand, and Leadership Need a Bigger Story</a><br> * <a href="http://www.amazon.com/gp/product/0071752854/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=0071752854&linkCode=as2&tag=artofthekic-20&linkId=TXK7QWW6U336HXPJ" rel="nofollow">Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal</a><br> * <a href="http://www.amazon.com/gp/product/0470632011/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=0470632011&linkCode=as2&tag=artofthekic-20&linkId=H2HKPKNPAOSXHROY" rel="nofollow">Resonate: Present Visual Stories that Transform Audiences</a><br> <br> Connect with Michael<br> <br> * <a href="https://twitter.com/getstoried/" target="_blank" rel="noopener">@getstoried</a><br> * <a href="https://www.facebook.com/getstoried" target="_blank" rel="noopener">Get Storied's Facebook</a><br> <br> [clear-line]<br> Love the Show? Leave us a Review<br> <a href="http://bit.ly/1oYXnYw"></a><br> <br> <br> <br> <br> <br> [clear-line]<br> Our Sponsor<br> <br> * <a href="http://bit.ly/1lbn0dr">eFulFillment Service</a>: Want to get your rewards out to backers and eliminate the hassle of post-campaign shipping? EFS can help with tons of crowdfunding experience and special discounts for Art of the Kickstart listeners these guys are a great bet to help your business grow.<br> <br> <br> <br> <br> <br>
