Summary: An Irish invention improving upon the age old of struggles of camping...tune in for a deep interview on overcoming corporate and building a high end, completely original company looking to make massive waves in the retail distribution for outdoorsy products.<br> <br> <a href="https://www.kickstarter.com/projects/thermotents/thermo-tent-the-new-standard-of-comfort-outdoors" target="_blank" rel="noopener">The Thermo Tent Kickstarter Campaign</a><br> [one-half-first] [/one-half-first][one-half]<a href="https://artofthekickstart.com/wp-content/uploads/2015/04/ThermoTent-Kickstarter-Stats.png"></a>[/one-half]<br> <br> [clear-line]<br> Success Quote<br> "You can't build a business in one month but you can certainly destroy a brand in a month."<br> <br> [clear-line]<br> <br> [clear-line]<br> Key Crowdfunding Takeaways<br> <br> * Will people pay for it - the critical question to product success<br> * Ways to deal with bad suppliers and find factories to work with<br> * Strategies for China sourcing products<br> * Why you must solve your own issues for better product design<br> * The reason big companies don't always build the best products<br> * Ways to target customers and niche down for success<br> * Post-Kickstarter strategies for distribution and growth<br> * The role of tradeshows and partnerships in product scale<br> * Understanding intellectual property and what you need to know<br> * The importance of professionalism in product-market fit<br> * The power of mission in business success<br> <br> [clear-line]<br> Links<br> <br> * <a href="http://thermotents.com/" target="_blank" rel="noopener">thermotents.com</a><br> <br> [clear-line]<br> Influential Book<br> <br> * <a href="http://www.amazon.com/gp/product/1578649870/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=1578649870&linkCode=as2&tag=artofthekic-20&linkId=JGZ2EQ2PMEF6RDLL" rel="nofollow">Of Permanent Value: The Story of Warren Buffett/2015 Golden Anniversary Edition</a><br> <br> Connect with Alex<br> <br> * <a href="https://twitter.com/thermotents" target="_blank" rel="noopener">@thermotents</a><br> * <a href="https://www.facebook.com/thermotents" target="_blank" rel="noopener">ThermoTent's Facebook</a><br> <br> Love the Show? Leave us a Review<br> <a href="http://bit.ly/1oYXnYw"></a><br> <br> [clear-line]<br> <br> <br>
