Seth Godin on Thinking Bigger, The Dip and Legacies that Last – ATK102




Art of the Kickstart show

Summary: Seth Godin joins Art of the Kickstart today for an enlightening and inspiring break from our typical crowdfunded creation saga. In today's interview with author, entrepreneur, icon and all-around great guy, Seth and I breakdown his views on success, sustainable business and building a legacy to be remember and loved by. I was personally shocked by some of Seth's views but in retrospect agree with most all of what he shares and think entrepreneur and Kickstarters are in need a massive wake up call.<br> <br> Ps. Sorry about the slight echo, recent move to Vietnam but will solve for future episodes.<br> Startup Gold From Mr. Seth Godin:<br> <br> * Why hustling's the wrong way to get ahead in business and why hustlers never win.<br> * The delusion of Kickstarter and why successful campaigns fail<br> * What it means to really think bigger<br> * Why "winners never quit" is a BS mindset<br> * How to have an overnight success and the Raman woes behind the scenes<br> * Why most products on Kickstarter are pointless<br> * How to build a business and following the right way<br> * Why Seth's Kickstarter raised over $250k and fully funded in just 3 hours<br> * The concept of the Dip and planning for pain before starting your startup<br> <br> Seth Blogs Daily, Worth Checking Out:<br> <br> * <a href="http://sethgodin.typepad.com/" target="_blank" rel="noopener">Seth's Blog</a><br> * <a href="http://www.sethgodin.com/sg/" target="_blank" rel="noopener">sethgodin.com</a><br> <br> Find Seth on Twitter<br> <br> * <a href="https://twitter.com/thisissethsblog" target="_blank" rel="noopener">@thisissethsblog</a><br> <br> A Few Great Books by Seth<br> <br> * <a href="http://www.amazon.com/gp/product/0684856360/ref=as_li_tl?ie=UTF8&amp;camp=1789&amp;creative=9325&amp;creativeASIN=0684856360&amp;linkCode=as2&amp;tag=artofthekic-20&amp;linkId=6X6IPXZMWBJC7V7S" rel="nofollow">Permission Marketing: Turning Strangers into Friends and Friends into Customers</a><br> * <a href="http://www.amazon.com/gp/product/1591843170/ref=as_li_tl?ie=UTF8&amp;camp=1789&amp;creative=9325&amp;creativeASIN=1591843170&amp;linkCode=as2&amp;tag=artofthekic-20&amp;linkId=HCMKSZMJONVCPPK7" rel="nofollow">Purple Cow, New Edition: Transform Your Business by Being Remarkable--Includes new bonus chapter</a><br> * <a href="http://www.amazon.com/gp/product/1591841666/ref=as_li_tl?ie=UTF8&amp;camp=1789&amp;creative=9325&amp;creativeASIN=1591841666&amp;linkCode=as2&amp;tag=artofthekic-20&amp;linkId=QXGDBC2T7FLULYUF" rel="nofollow">The Dip: A Little Book That Teaches You When to Quit (and When to Stick)</a><br> * <a href="http://www.amazon.com/gp/product/1591845335/ref=as_li_tl?ie=UTF8&amp;camp=1789&amp;creative=9325&amp;creativeASIN=1591845335&amp;linkCode=as2&amp;tag=artofthekic-20&amp;linkId=OZAD724DYTRESPW2" rel="nofollow">All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All</a><br> * <a href="http://www.amazon.com/gp/product/1936719320/ref=as_li_tl?ie=UTF8&amp;camp=1789&amp;creative=9325&amp;creativeASIN=1936719320&amp;linkCode=as2&amp;tag=artofthekic-20&amp;linkId=MAKR4E6WYJX7PA2L" rel="nofollow">What to Do When its Your Turn (and its Always Your Turn)</a><br> <br> Transcript<br> Matt Ward: Art of the Kickstart, Episode 102. Welcome to the<a href="https://artofthekickstart.com/" target="_blank" rel="noopener">artofthekickstart.com</a>, where entrepreneurs are constantly pushing the envelope to build businesses of greatness. Inventors are innovating, creating the products of the future, and backers stand strong for what they believe. These are some of the great thinkers, investors, and leaders of our time. Here are their stories.<br> <br> Welcome to Art of the Kickstart guys. Today I am absolutely thrilled. We have an incredible guy on the line.