Students SEVEN Figure Eco Kickstarter Innovation Attacking Age Old Caffeinated Consumer Habits – ATK113
Summary: University students supercharge a revolutionary, eco-friendly water cooker and raise a ridiculous 7 figures via Kickstarter - here's how they did it! Miito's making waves with media, exposure and mistakes while fighting to transform age-old customer habits, the paradox of innovation unfolds.<br> <br> <a href="https://www.kickstarter.com/projects/747044530/miito-the-sustainable-alternative-to-the-electric/description" target="_blank" rel="noopener">The Miito Kickstarter Campaign</a><br> [one-half-first] [/one-half-first][one-half]<a href="https://artofthekickstart.com/wp-content/uploads/2015/07/Miito-Kickstarter.png"></a>[/one-half]<br> <br> Success Quote<br> "Make mistakes and make mistakes fast."<br> <br> [clear-line]<br> <br> [clear-line]<br> Key Crowdfunding Takeaways<br> <br> * How much media is right and is early exposure good?<br> * Why if it works, just roll with it is critical to entrepreneurship<br> * What goes into product innovation and brainstorming?<br> * How to progress from a massive Kickstarter to a more mature business model<br> * Changing from a college engineering project to large scale tech startup<br> * The challenge of changing human behavior<br> * Why patents and intellectual property are important<br> * The raw value of advisers and business experts helping out<br> * How future focus is hard with here and now business succcess<br> * The value in constant product development<br> <br> [clear-line]<br> Links<br> <br> * <a href="http://www.pocketnc.com/" target="_blank" rel="noopener">pocketnc.com</a><br> * <a href="http://www.offscreenmag.com/" target="_blank" rel="noopener">OffScreenMagazine.com</a><br> <br> [clear-line]<br> Connect with Jasmina<br> <br> * <a href="https://twitter.com/projectmiito" target="_blank" rel="noopener">@projectmiito</a><br> * <a href="https://www.facebook.com/projectmiito" target="_blank" rel="noopener">Miito's Facebook</a><br> <br> Love the Show? Leave us a Review<br> <a href="http://bit.ly/1oYXnYw"></a><br> <br> [clear-line]<br> <br> <br> <br> <br> <br> [clear-line]<br> <br> [clear-line]<br> Crowdfund Academy Listener Special<br> <br> <br> [clear-line]<br> <br> [clear-line]<br> <br> <br> <br> <br> <br> [clear-line]<br> Our Sponsor<br> <br> * <a href="http://bit.ly/1lbn0dr">eFulFillment Service</a>: Want to get your rewards out to backers and eliminate the hassle of post-campaign shipping? EFS can help with tons of crowdfunding experience and special discounts for Art of the Kickstart listeners these guys are a great bet to help your business grow.<br>
