Summary: For this episode of Art of the Kickstart, we spoke with Ran Cory, campaign manager for the Yeehaw Wand. Check it out to learn more about finding your target audience before launching a Kickstarter project, how much time to spend preparing for your project and much more!<br> Yeehaw Wand - Easily create any object out of thin air<br> <br> Key Crowdfunding Takeaways<br> <br> * How much time to devote to preparing for your Kickstarter campaign launch<br> * How to get great press coverage for your campaign launch<br> * Why your crowdfunding campaign needs to be newsworthy<br> * How to determine your ideal target audience for a Kickstarter campaign<br> * How seasonality and time of year, especially Black Friday and the holiday shopping season, can affect a crowdfunding campaign<br> * Why A/B testing your crowdfunding video is important<br> * Why it’s critical to find your audience before launching your crowdfunding campaign<br> <br> Links<br> <br> * <a href="http://cp2.fundl.ink/yeehaw">Yeehaw Wand on Kickstarter</a><br> * <a href="http://us.yeehaw3d.com/profile">http://us.yeehaw3d.com/profile</a><br> <br> Sponsors<br> Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. <a href="http://gdfl.co/1W4WoeH">Click here</a> to learn more and list your product - use coupon code ATOKK16 for 20% off!<br> <br> <a href="https://www.backerkit.com/admins/sign_up"></a>Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, <a href="https://www.backerkit.com/admins/sign_up">click here.</a><br> Transcript<br> View this episode's transcript<br> <br> Roy Morejon:<br> <br> Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host Roy Morejon, president of Enventys Partners, the top full-service turnkey product development and crowdfunding marketing agency in the world. We have helped startups raise over a $100,000,000 for our clients since 2010. Each week, I’ll interview a crowdfunding success story, an inspirational entrepreneur, or a business expert in order to help you take your startup to the next level with crowdfunding.<br> <br> Art of the Kickstart is honored to be sponsored by BackerKit and The Gadget Flow. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, and manage orders for fulfillment by automating your operations and helping you print and ship faster. The Gadget Flow is a product discovery platform that helps you discover, save, and buy awesome products. It is the ultimate buyer’s guide for luxury gadgets and creative gifts. Now, let’s get on with the show.<br> <br> Welcome to another edition of Art of the Kickstart. Today I am joined with Ran Cory. Ran is the campaign manager for the Yeehaw Wand. Ran, thank you so much for being on the show today.<br> <br> Ran Cory:<br> <br> My pleasure.<br> <br> Roy Morejon:<br> <br> So this is a really cool innovation that you’ve been able to run the project on. So the Yeehaw Wand can easily create an object basically out of thin air. Can you talk to our audience about where this creation was inspired from?<br> <br> Ran Cory:<br> <br> So, it all began with the first campaign. We did a special campaign, a 3D printer for kids, and we got a lot of emails from people that say, “We love the 3D printer, but we don’t know how to get 3D objects, and all the different software’s too complicated.
