Launching the World’s First Egg White Chip on Kickstarter




Art of the Kickstart show

Summary: This week on Art of the Kickstart, we interviewed Nick Hamburger, founder of Quevos, the original egg white chip. Tune in and learn more about what the process of developing a food product looks like, how to get your Kickstarter campaign off on the right foot and much more!<br> Topics Discussed and Key Crowdfunding Takeaways<br> <br> * How long to expect it to take to develop a product before launching on Kickstarter<br> * How to test your product with consumers<br> * Why taking your time with Kickstarter prep work is beneficial<br> * Tips for developing a food product<br> * Why having manufacturers in place before launching a crowdfunding campaign is so critical<br> * How to build up excitement for Kickstarter launch day<br> * Why it’s important to leverage your network during a crowdfunding campaign<br> * Why your best approach is likely to target people who already use Kickstarter<br> <br> Links<br> <br> * <a href="http://aotk.go2.fund/quevos">Quevos on Kickstarter</a><br> * <a href="https://amzn.to/2GTmQpU">Wherever You Go, There You Are by Jon Kabat-Zinn</a><br> * <a href="https://quevos.com">Quevos.com</a><br> <br> Sponsors<br> Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. <a href="http://gdfl.co/1W4WoeH">Click here</a> to learn more and list your product - use coupon code ATOKK16 for 20% off!<br> Transcript<br> View this episode's transcript<br> <br> Roy Morejon:<br> Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host, Roy Morejon, President of Enventys Partners, the top full-service turnkey product development and crowdfunding marketing agency in the world. We have helped startups raise over a hundred million dollars for our clients since 2010. Each week I’ll interview a crowdfunding success story, an inspirational entrepreneur, or a business expert in order to help you take your startup to the next level with crowdfunding. Art of the Kickstart is honored to be sponsored by BackerKit and the Gadget Flow. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, and manage orders for fulfillment by automating your operations and helping you print and ship faster. The Gadget Flow is a product discovery platform that helps you discover, save and buy awesome products. It is the ultimate buyers guide for luxury gadgets and creative gifts. Now let’s get on with the show.<br> <br> Roy Morejon:<br> Welcome to another edition of Art of the Kickstart. Today I am joined with Nick Hamburger with the Quevos Campaign. Nick, thank you so much for joining us today.<br> <br> Nick Hamburger:<br> Yeah. Pleasure to be here. Thanks for having me, Roy.<br> <br> Roy Morejon:<br> Yeah, so the original egg white chip. I’m really excited about this campaign and this project. You guys crushed it on day one. You hit $10,000 goal on the first day, in the first two hours. These high protein, low carb chips made from egg whites, I’m really excited to obviously taste them, once you guys send them out. Four different flavors. The campaign’s done over 50K so far. Over eleven hundred people have backed this campaign.<br> <br> Roy Morejon:<br> So I’ve got to start with where the inspiration come from to create Quevos?<br> <br> Nick Hamburger:<br> Sure, yeah. So I’ll take you back about two and a half years ago. My co-founder and I had just graduated high school, so we had a lot of time on our hands that summer. He was making eggs which are kind of a stand-by for him, because he’s type 1 diabetic. So eggs are low carb. Great convenient snack for him.