Summary: This week on Art of the Kickstart we spoke to David Majeski, co-founder of Brightloc, a 2-in-1 bike lock and light system. Tune in to hear the story of how he was inspired to create the Brightloc, the product development process he went through, and how he ultimately launched it through a Kickstarter campaign.<br> Topics Discussed and Key Crowdfunding Takeaways<br> <br> * How to decide what features to include when building your product<br> * How combining form with function can be tricky when developing a new product<br> * Tips for turning an idea into a product ready for a Kickstarter campaign<br> * What to look for in a crowdfunding marketing agency<br> * Why understanding your customers is key<br> <br> Links<br> <br> * <a href="http://aotk.go2.fund/brightloc">Brightloc on Kickstarter</a><br> * <a href="https://brightloc.com">brightloc.com</a><br> * <a href="https://amzn.to/300n06p">Competing Against Luck by Clayton Christensen</a><br> <br> Sponsors<br> Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. <a href="http://gdfl.co/1W4WoeH">Click here</a> to learn more and list your product - use coupon code ATOKK16 for 20% off!<br> <br> <br> Transcript<br> View this episode's transcript<br> <br> Roy Morejon:<br> Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host, Roy Morejon, president of Enventys Partners, the top, full service turnkey product development and crowdfunding marketing agency in the world. We have helped startups raise over a hundred million dollars for our clients since 2010. Each week I’ll interview a crowdfunding success story, an inspirational entrepreneur, or a business expert in order to help you take your startup to the next level with crowdfunding.<br> <br> Roy Morejon:<br> Art of the Kickstart is honored to be sponsored by BackerKit and the Gadget Flow. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, and manage orders for fulfillment by automating your operations and helping you print and ship faster. The Gadget Flow is a product discovery platform that helps you discover, save, and buy awesome products. It is the ultimate buyer’s guide for cool luxury gadgets and creative gifts. Now let’s get on with the show.<br> <br> Roy Morejon:<br> Welcome to another edition of Art of the Kickstart, today I am joined with David Majeski, NC State student and co-founder of Brightloc. David, thank you so much for joining us today.<br> <br> David Majeski:<br> Oh, thank you for having me on Roy, I’m excited to be here.<br> <br> Roy Morejon:<br> So you are a super smart guy coming at an NC State, dual degrees, graduating here in May, so congrats on that. And you’ve come up with this really innovative two in one bike lock and light system that’s going to be launching here very quickly. Probably by the time this episode goes live, the campaign will be live. So listeners make sure, we’ll include a link to the campaign once it goes live. But this is a really unique solution for not only bicycle security and visibility, but it also combines this advanced lighting system with a high grade U-lock. David I’ve got to ask as always, where did this idea start? What inspired you to create Brightloc?<br> <br> David Majeski:<br> Yeah, thank you. So Brightloc was actually started out of the product innovation lab at NC State. In fall of 2016 myself and actually our lead designer who was a student then as well were on a team together in the product design and development course. Both myself, Brian, and a few other members of the team had either been active cyclists or ...
