Summary: On this week’s episode of the Art of the Kickstart podcast, we spoke with Julia Benben of Chameleon Pens. Tune in to learn more about their latest Kickstarter project for the Chameleon Fineliner pens, plus how to build a community around your product or brand and launch a new project using Kickstarter.<br> Topics Discussed and Key Crowdfunding Takeaways<br> <br> * How to use crowdfunding to grow your product line<br> * How to think about features, pricing and more when designing a new product<br> * How to build a community around your product<br> * How backing a product on Kickstarter is different from buying a product on a different website<br> * Why listening to your customers is critical<br> * Why you need to research everything before beginning to launch a Kickstarter project<br> <br> Links<br> <br> * <a href="http://aotk.go2.fund/chameleonpens">Chameleon Pens on Kickstarter</a><br> * <a href="https://amzn.to/2VpRICi">Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne </a><br> <br> Sponsors<br> Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. <a href="http://gdfl.co/1W4WoeH">Click here</a> to learn more and list your product - use coupon code ATOKK16 for 20% off!<br> Transcript<br> View this episode's transcript<br> <br> Roy Morejon:<br> Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host, Roy Morejon, President of Enventys Partners, the top full service turnkey product development and crowdfunding marketing agency in the world. We have helped startups raise over 100 million dollars for our clients since 2010.<br> <br> Roy Morejon:<br> Each week I will interview a crowdfunding success story, an inspirational entrepreneur, or a business expert in order to help you take your startup to the next level with crowdfunding.<br> <br> Roy Morejon:<br> Art of the Kickstart is honored to be sponsored by Backer Kit and The Gadget Flow. Backer Kit makes software that crowdfunding project creators use to survey backers, organize data, and manage orders for fulfillment by automating your operations and helping you print and ship faster.<br> <br> Roy Morejon:<br> The Gadget Flow is a product discovery platform that helps you discover, save, and buy awesome products. It is the ultimate buyer’s guide for luxury gadgets and creative gifts.<br> <br> Roy Morejon:<br> Now let’s get on with the show.<br> <br> Roy Morejon:<br> Welcome to another edition of Art of the Kickstart. Today I am joined with Julia Benben with The Chameleon Pen Campaigns and Company. Julia, thank you so much for joining us today.<br> <br> Julia Benben:<br> Hey, it’s really wonderful to be here.<br> <br> Roy Morejon:<br> So I always love and enjoy, and I know the audience does as well, speaking to campaign creators that have done multiple campaigns. So you guys are about to launch your fourth campaign, and likely when this episode airs, it will be live, on May the 7th, launching The Chameleon Pen Campaign for The Fineliner, which is I guess a little bit of a broader product in terms of the category that you’re going to be launching in.<br> <br> Roy Morejon:<br> So I know the first project back in 2014 I think that you launched and have done subsequent campaigns thereafter, now this being the 4th campaign. Let’s talk about from the beginning. Where does this all start? Let’s talk about the journey that you’ve taken to get here.<br> <br> Julia Benben:<br> Sure. Yeah. It was an interesting journey because I think I mentioned to you, I started actually getting interested in the Kickstarter platform back in 2014,
