Summary: Mary Fran Bontempo, an award-winning speaker, author, and humorist, just came out with a crisis management book called, “The 15 Minute Master.” The book promises to teach readers “how to make everything better 15 minutes at a time.” With no advance warning, host Dean Rotbart decided to test the premise on Mary Fran, herself, using his stopwatch to give her exactly 15 minutes to explain her method, why it works, and how business people can apply her lessons both at work and in their personal
