The unique value a CIO brings to customer engagement with Colleen Berube– CIOitk #25

Summary: This week I’m joined by Colleen Berube, the Chief Information Officer for Zendesk. In our discussion, Colleen outlines how today’s CIO is different from that of the past with regards to customer engagement. She talks what the CIO brings to customer engagement and how the CIO has a vantage point that other leaders don’t have. Colleen shares how one leader wanted a 360 degree view of the customer but only had 120 degrees of data. She talks about the traits have served her well and good places for a CIO to start with customer engagement.