A Digital Nudge Toward Healthier Food Choices




CES Tech Talk show

Summary: DnaNudge helps shoppers make the healthiest food choices by providing personalized DNA-based nutritional recommendations. Learn how this digital health product empowers consumers to take control of their health by offering a simpler way of analyzing data. Guests: • Professor Chris Toumazou, CEO and Co-founder of DnaNudge • Jonathan Pearson-Stuttard, Wellcome Trust Clinical Research Fellow, School of Public Health, Imperial College London