BUILDING YOUR EMPIRE with Evette Hess of Makeup Cartel (Part1)

Summary: Ever wondered how a new mum can go from working as an employee in the beauty industry one day, to creating her very own industry leading, Multi-Brand Makeup Empire the next? In this episode, you find out exactly how Evette Hess, owner of Poni Cosmetics, Esmi Skin Minerals and Lip Heros did just that! She shares the process behind the development and rapid growth of her three brands, and what sacrifices she made along the way.  We hear about Evette's super successful Influencer Marketing Strategy and the company's strong focus on adding value to their customers and the community. But yappers, don't be alarmed when the episode finishes before you wish. The tech gods played a nasty trick on us and wiped the tail end of this episode. Hang ten while Part 2 prepares to drop shortly!