If You’re an Entrepreneur, You’ll Relate to the Promise and Perils Faced by Creature Coffee

Summary: This week's guest, Michael Craig, is the owner of Creature Coffee, which he launched just over two years ago with a budget of $1,000 – all that he could scrape together at the time. Creature Coffee probably isn’t the most successful coffee startup in the nation. But Craig and Creature Coffee are the embodiment of the entrepreneurial spirit – courageous, determined, and – perhaps – a bit wide eyed.