Summary: What makes a brand great? As the marketplace changes, how do you ensure that what you stand for and how your customers view you align? On this episode, Blake Howard of <a href="http://matchstic.com/">Matchstic</a> shares insights for developing a brand that resonates.<br> <br> Join us on November 8 at Matchstic in Atlanta for the <a href="http://accidentalcreative.com/atlanta">Herding Tigers Workshop</a>.<br> <br> Today’s episode is sponsored by <a href="http://freshbooks.com/accidental">Freshbooks</a>. To claim your free month trial – with no credit card needed – visit <a href="http://freshbooks.com/accidental">Freshbooks.com/accidental</a>and enter Accidental Creative in the how did you hear about us section.<br> <br> The intro music for the AC podcast is by <a href="https://itunes.apple.com/us/artist/joshua-seurkamp/id19304415">Joshua Seurkamp</a>. End remix is by <a href="http://djztrip.com/">DJ Z-Trip</a>.
