Summary: I’m excited to speak with football writer and consultant Ben Lyttleton in this episode. Ben has always been interested in the psychology of performance. After writing his first book, Twelve Yards: The Art and Psychology of the Perfect Penalty he started working with clubs to help them improve their penalty taking strategies. Ben has also written the fantastic EDGE in which he discovers the innovative methods some of the world's top football clubs use to develop talent. And it’s this book we mainly focus
