Summary: The direct response marketing landscape is rapidly changing. <br><br>The cost of client acquisition through paid ads are all going up. Many marketers are trying to find ways to get past the high price of paid ads.<br><br>That’s where personal branding comes in. <br><br>It takes years to build a brand. But when done right, you don't need to have a million followers to be profitable. All you need is a couple of thousand people who truly trust you, and look at you as a trusted advisor. <br><br>Branding is where you build a really strong, deep emotional connection with your audience… and they feel like you are omnipresent. You're on top of their mind all the time. <br><br>In this episode, our guest Jeff Hunter, has built personal brands for founders and CEOs all over the world. He is now spilling the beans about all his hard-won secrets to branding success.
