Summary: Late 2019 will see the biggest apple launch of our lifetimes. 22 years in the making, ripening on millions of trees into picture-perfect redness, here comes the WA38, more snazzily known as the Cosmic Crisp. The name was the result of a year of focus groups, taste tests and word associations - a far cry from when apples were named after whichever end of a cat they resembled. This episode is a collaboration with The Sporkful podcast, where we have released companion episodes about apples: hear us talking about the naming of apples on this episode of the Allusionist, and on their episode ‘<a href="http://www.sporkful.com/a-new-apple-is-born/" target="_blank">A New Apple Is Born</a>’ we get into the particulars of how new apples are begotten. Find The Sporkful on your podcatchers and at <a href="http://thesporkful.com" target="_blank">thesporkful.com</a>. Find out more about this episode at <a href="http://theallusionist.org/apples" target="_blank">theallusionist.org/apples</a>. The Allusionist's online home is <a href="http://theallusionist.org/" target="_blank">theallusionist.org</a>. Stay in touch at <a href="http://twitter.com/allusionistshow" target="_blank">twitter.com/allusionistshow</a>, <a href="http://facebook.com/allusionistshow" target="_blank">facebook.com/allusionistshow</a> and <a href="http://instagram.com/allusionistshow" target="_blank">instagram.com/allusionistshow</a>. The Allusionist live show No Title is on tour in North America - come to see us! For all event listings, visit <a href="http://theallusionist.org/events" target="_blank">theallusionist.org/events</a>. The Allusionist is a proud member of Radiotopia from PRX, a collective of the finest podcasts on the interwaves. Find them at <a href="http://radiotopia.fm" target="_blank">radiotopia.fm</a>. Also! I’m making a NEW PODCAST! Veronica Mars Investigations, wherein Jenny Owen Youngs (of Buffering the Vampire Slayer podcast) and I investigate every episode of Veronica Mars from the beginning. Find Veronica Mars Investigations in your podcast-getting app of choice, and at VMIpod on the social medias and <a href="http://VMIpod.com" target="_blank">VMIpod.com</a>. In October 2019, the Allusionist is sponsored by: • <a href="http://betterhelp.com/allusionist" target="_blank">BetterHelp</a> online counselling. Get started at <a href="http://betterhelp.com/allusionist" target="_blank">betterhelp.com/allusionist</a>, and use the code ALLUSIONIST for 10% off your first month. • <a href="http://FreshBooks.com/BUYNOW" target="_blank">Freshbooks</a> accounting software for small businesses. Get 60% off a Lite, Plus or Premium plan for 6 months when you buy before 23rd October 2019. Get started at <a href="http://FreshBooks.com/BUYNOW" target="_blank">FreshBooks.com/BUYNOW</a>. • <a href="http://bombas.com/allusionist" target="_blank">Bombas</a>, socks that won’t let you - or themselves - down. Buy your expertly engineered socks at <a href="http://bombas.com/allusionist" target="_blank">bombas.com/allusionist</a> and get 20% off your first purchase. • <a href="http://babbel.com/" target="_blank">Babbel</a>, the language-learning app that will help you speak a new language with confidence. Visit <a href="http://babbel.com/" target="_blank">babbel.com</a> to find out more, and text ALLUSIONIST to 484848 to try it for free. • <a href="http://squarespace.com/allusion" target="_blank">Squarespace</a>, your one-stop shop for creating and running a good-looking and well-working website. Go to <a href="http://squarespace.com/allusion" target="_blank">squarespace.com/allusion</a> for a free trial, and use the code ALLUSION to get 10% off your first purchase of a website or domain.
