“Why is it Easy to Make That Initial Decision to Change, and Even to Start, But Difficult to Persist?”
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Summary: Interview: Wendy Wood. From my time researching and writing Better Than Before, my book about habit change, I know the fascinating work of Wendy Wood. Wendy Wood is a social psychologist whose research addresses the ways that habits guide behavior—and why they are so difficult to break—as well as evolutionary accounts of gender differences in […]
