Summary: We’re exploring how tech allows spectators to immerse themselves in sports and getting to know the innovators behind this tech. In this episode, we learn how connectivity engages fans of the most technologically advanced sport in the world—Formula 1. We also discuss the ways data is improving everything in athletics, from performance to inclusion, with a veteran of sports startups. Guests: • Murray Barnett, Head of Global Sponsorship & Commercial Partnerships, Formula 1 • Jill Stelfox, Co-CEO, EDGY
