#054: Why Imperfection Sells With Todd Caponi

Summary: Todd Caponi is the author of the award-winning book, The Transparency Sale. He is also a keynote speaker, workshop leader, and trainer as Principal and Founder of Sales Melon LLC. Up until 2018, he spent nearly four years building the revenue capacity of Chicago’s PowerReviews from the ground up as their Chief Revenue Officer. Through his efforts, he turned the company into Illinois’ fastest growing tech company. Prior to that, he's held sales leadership roles with three other tech companies, including ExactTarget, where he helped drive the organization to a successful IPO and a $2.7B exit through the acquisition by Salesforce.com. But how did Todd get to where he is today? On this episode of Sales Secrets From The Top 1%, Todd explains his top secrets to sales success and how to start implementing them in your career immediately!