American Expertise: Could America's Know-How Be Our Strongest Export?




Ideas in Action with Jim Glassman show

Summary: W. Michael Cox is a professor at the Cox School of Business at Southern Methodist University and a leading economist and analyst of the American economy. America ranks number one in the sale of services such as finance, management, education and transportation to a world hungry for American know-how. Cox argues the key to future American economic growth is for companies to sell their services in developing markets abroad.