Summary: Talking Stack Podcast: our big news! 1. ZIFF DAVIS ACQUIRES REVENU8 Amit shares the news of Ziff Davis’ acquisition of Revenu8: MarTech Advisor, HR Technologist and ReadITQuik are now all a part of one of the world’s largest B2B media organizations. And we couldn’t be prouder of the long way we have come in such a short time. 2. MARKETO-BOMBORA TEAM UP Amit and Anand give us the background on what exactly Bombora does and how marketers can use it, and then they go over the Marketo - Bombora deal and talk about the possible impact of unifying intent data with personalization and ABM and what will such a service would mean to B2B marketers who are trying our or executing ABM. 3. What’s the deal with Salesforce and CDPs? David couldn’t join us this time as he’s traveling but we are quoting him from his weekly newsletter “Personalization engine (and CDP) SessionM announced $23.8 million in new funding, with Salesforce Ventures as a lead investor. Coming on the heels of Salesforce’s Datorama acquisition last week, it suggests somebody at Salesforce has a new interest in customer data integration. You may also recall that SessionM expanded its own Salesforce integrations last week. Total funding is now $97.3 million.” Amit and Anand take that analysis further and get into the details of why Salesforce could be so interested in CDPs and what it would mean to all the thousands of businesses who are on Salesforce today. HAIL and FAIL of the week HAIL: See why Anand thinks the new data portability project between Google, Facebook, Microsoft and Twitter is a hail! FAIL: Anand’s (or anyone who lives at his address) got mail.
