Summary: 1. THE Customer Data Platform (CDP) STORM There has been unusual action around CDP in recent weeks. From ARM buying Treasure Data to Salesforce investing in Datorama and SessionM, Bridg, Swrve, Canopy, and Simon Data etc… David tells us whether this action in the CDP space means the technology is soon going to be pretty mainstream and in what form; as well as comments on the trend of ‘combination-style’ CDPs. David also tells us what the difference between CDP and identity resolution is; and updates us on his legendary CDP World Tour! Fun Fact: in Asia, marketers tend to use CRM and MA interchangeably (David tells us more!) Refer these recent headlines: ARM buys Treasure Data Recently Salesforce bought Datorama And invested in SessionM Bridg launches its new CDP-cum-CRM enabler for restaurant and retail industry Swrve’s CDP-esque advanced event triggers 2. THE MAGIC OF THE QUADRANT SEASON! The Gartner Magic Quadrants 2018 are out, and our inboxes are flooded with press releases of their brands being featured on some or the other category on the Magic Quadrant. Anand shares his insight on how marketers should really approach vendor selection; how to make the best use of evaluation tools to help make the right choice; and not missing the trees for the woods when investing in technology. Fun Fact: Aside from inventing CDP as a category, David also once invented one of the earlier ‘evaluation tools’ for martech called VEST (unfortunately it’s no longer available online but if you’re interested to know more, connect with David!) 3. Quick Comments: We also had quick comments on these other news stories that caught our eye: Cision acquires ShareIQ visual recognition technology Bidalgo uses AI to guide Ad Creative 4. Plus: Facebook makes it to our Hail and Fail commentary! Enjoy and see you next week! Tweet your observations, comments and suggestions; and tag us! David Raab: @draab Anand Thaker: @anandthaker Amit Varshneya: @amit_varshneya Chitra Iyer: @MoreMarInTech Follow us on Spotify or leave us a review on iTunes. Have a great week. Thank you.! podcasts.apple.com/us/podcast/talk…st/id1373600978 www.martechadvisor.com/multimedia/podcasts/ podcasters.spotify.com/podcast/4Cmet…etiZ/overview
