Summary: 1. The evolution of B2B Marketing In the B2B context, Segmentation, Prospect Intel, and Content Marketing remain at the top of the CMOs priority list. There have been considerable innovations and advancements around these areas. Consider these recent headlines: Versium Join Forces with LiveRamp to Launch AI Powered B2B Audience Segments Drift Introduces 'Drift Intel' to Eliminate Friction For B2B Buyer Terminus Introduces ABM Command Center for B2B Marketers • What are the 2-3 top trends in B2B marketing that are practical and are truly moving the needle forward for marketers? • How are or should CMOs respond to the changing nature of B2B marketing? 2. What’s new in B2C CX? HubSpot Launches Conversations; Brings Bots, Live Chat, and Team Email to Growing Businesses Intercom Introduces New Chatbot Tech Designed to Accelerate Sales Chatbot technology is clearly something that’s caught the popular fancy of marketers. But obviously like with all things AI, its only going to be as useful as the data its build upon. Our panelists share some examples of chatbots in action they have had positive experiences with. 3. Quick Comments: We also had quick comments on these other news stories that caught our eye: CDP AgilOne partners with Criteo to prevent wasting ads on an already-sold customer Since it tracks offline purchases as well as online activity, the CDP can tell the marketer when the sale has already been made. How big of a problem do you think this was – haven’t we all as customers been retargeted long after we either made a purchase or never showed the full package of intent signals needed to qualify as a lead? Dynamic Yield expands its platform to the physical world Dynamic Yield, the AI-powered omnichannel personalization engine will invest in powering individualized experiences beyond web - across kiosks, call centers, POS systems, IoT devices and more as the company sets its sight on becoming the industry’s first personalization anywhere platform. How big do you think the ‘personalization anywhere’ wave is going to get? + Anand shares his story of ROI, the orphan elephant that his firm - Intelliphi - just adopted. Enjoy and see you next week! Tweet your observations, comments and suggestions; and tag us! David Raab: @draab Anand Thaker: @anandthaker Amit Varshneya: @amit_varshneya Chitra Iyer: @MoreMarInTech Follow us on Spotify or leave us a review on iTunes. Have a great week. Thank you.! podcasts.apple.com/us/podcast/talk…st/id1373600978 www.martechadvisor.com/multimedia/podcasts/ podcasters.spotify.com/podcast/4Cmet…etiZ/overview
