Summary: 1. If AI is mainstream now, is Augmented Reality next? Blippar news L’Oreal news Between device-based AR and location-based AR, the opportunity for real-world applications is exciting! We talk about interesting examples of AR in other industries, as well as practical applications of AR in B2B and B2C. 2. Amazon all set to turn the Google-Facebook duopoly into a trio Amazon Advertising news We recap what the digital advertising options look like for an advertiser with Amazon ads in the mix: between horizontal search, Facebook display, Vertical search and the rest of the programmatic adtech space, how can a marketer connect the dots in their advertising strategy? 3. Quick Comments: these other news stories caught our eye: - The growth of Voicify and what Voice Experience is going to mean - LinkedIn’s Sales Navigator update and why B2B Sales and marketing professionals should care Hail for the week: The T-Mobile announcement on human-powered customer service Fail for the week: Do you think an Amazon Echo in each college dorm room would mean disaster? Enjoy and see you next week! Tweet your observations, comments and suggestions; and tag us! David Raab: @draab Anand Thaker: @anandthaker Amit Varshneya: @amit_varshneya Chitra Iyer: @MoreMarInTech The Talking Stack here podcasts.apple.com/us/podcast/talk…st/id1373600978 www.martechadvisor.com/multimedia/podcasts/ podcasters.spotify.com/podcast/4Cmet…etiZ/overview
