Summary: 1. What’s the deal with CDP and Identity Resolution? The news: Liveramp and Drawbridge Integration We talk specifics about: - Probabilistic and deterministic identity resolution - Typical use cases for both - Where should marketers begin- with Identity resolution or CDP? 2. Enterprises open sourcing ML/AI tech to their ecosystems for greater platform capabilities The news: here and here Salesforce: Salesforce is open sourcing TransmogrifAI, key software behind Einstein (which we all know is strategic to SF’s future). to help build machine learning systems at enterprise scale Google: introduced its own tools to simplify building AI at enterprise scale for specific uses, starting with recruitment, contact center, and recommendations. eBay: also opening up third-party access to its own back-end technology, with the open Image Search application programming interface (API) Oracle: GraphPipe, which concentrates on deployment, performance and delivering standardized APIs We talk about: - Why would enterprises do this? What business need or challenge could be propelling this and how would that pay off- to the company, the developers, and the customers? - What are the lessons for CEOs from such initiatives? Quick discussions Sprinklr and Nextdoor partner: Now, brands can engage with customers on Nextdoor alongside their other social channels all in Sprinklr, resulting in a personalized customer experience. Sprinklr is the first social media management platform to integrate with Nextdoor. M&S to replace all call center staff with AI comes right on the heels of T-Mobile bringing back people to customer service – 640 M&S UK stores and 13 UK call centers will now have only machines Hail of the week: Who says GDPR isn’t having any positive impact? 22% Fewer Third Party Cookies on European News Sites Since GDPR: Reuters Institute Fail: Verizon, the Santa Clara Fire Department and customer service policies Verizon throttled fire department’s “unlimited” data during Calif. wildfire Fire dept. rejects Verizon’s “customer support mistake” excuse for throttling Enjoy and see you next week! Tweet your observations, comments and suggestions; and tag us! David Raab: @draab Anand Thaker: @anandthaker Amit Varshneya: @amit_varshneya Chitra Iyer: @MoreMarInTech The Talking Stack here podcasts.apple.com/us/podcast/talk…st/id1373600978 www.martechadvisor.com/multimedia/podcasts/ podcasters.spotify.com/podcast/4Cmet…etiZ/overview
