Summary: Episode Title: Content Marketing, Programmatic Direct Mail, and the CMO’s ‘S’ Remit | 15 1. Lots of content about content: We talk about content creation being more than a sum of its parts (data, AI, search etc.) – how can marketers elevate it to the right combination of art and science? - NewsCred’s Idea Lab - Intelligent Demand and Uberflip’s Strategic Partnership - Bynder’s New Data Visualization - Magnolia’s enhancements for better CX 2. What on earth is Programmatic direct mail? We talk about where programmatic direct mail fits and why ‘offline’ communication is increasingly important in today’s connected world. Layer the rise of ‘non-web’ marketing today - (D)OOH, car windows with ads on them, taxi seat screens, interactive kiosks on the streets – with the news that people are cutting down on the device and social media time, and you have an interesting debate on hand. - PebblePost funding news Hail of the week: TUI adds Sales remit to CMO: CMO roles have danced around many remits in the recent past - Chief performance officer, chief growth officer, chief engagement officer, chief experience officer, chief marketing technology officer etc.…but now we finally have a global enterprise just coming straight out and saying it: sales and marketing cannot be 2 different things. Thoughts? Fail: Verizon wins again with their company Oath in the news for scanning AOL, Yahoo user emails for ad targeting insights Enjoy and see you next week! Tweet your observations, comments and suggestions; and tag us! David Raab: @draab Anand Thaker: @anandthaker Amit Varshneya: @amit_varshneya Chitra Iyer: @MoreMarInTech For links to all the above news items: https://www.martechadvisor.com/multimedia/podcasts/ The Talking Stack Survey: https://www.martechadvisor.com/survey/mtas-podcast-talking-stack-survey/
