Summary: 1. Demandbase announces new technology for B2B marketers and advertisers We talk about: - What does this particular announcement mean to B2B marketers - What culture, skill and mindset changes B2B marketers need when it comes to remaining competitive in the current environment 2. Drift announces Chatbot driven conversational advertising We talk about: - What is conversational advertising - The pros and cons and when a chatbot may not be the best alternative in B2B marketing “Blockchain and adtech” in a new pilot caught our eye this week! This news item about Mindshare’s Blockchain Pilot made us think we should do a quick update/refresh on what’s been happening in the blockchain/adtech space off late and whether any real progress has been made. Hail of the week: will the new data vertical search by Google help you find the data you need faster and better? https://toolbox.google.com/datasetsearch Fail of the week: Does the ‘throttling’ trend mean Net Neutrality is finally kicking in? Or is it just data and network management? Wireless carriers slowing down YouTube and Netflix Enjoy and see you next week! Tweet your observations, comments, and suggestions; and tag us! David Raab: @draab Anand Thaker: @anandthaker Amit Varshneya: @amit_varshneya Chitra Iyer: @MoreMarInTech For links to all the above news items: https://www.martechadvisor.com/multimedia/podcasts/ The Talking Stack Survey: https://www.martechadvisor.com/survey/mtas-podcast-talking-stack-survey/
