Summary: 1. Why big enterprises talking about unified customer views is not yet exciting us: If all the evolution, pivots and action within the original CDP vendor landscape wasn’t enough, now we have large enterprises drinking - or at least sipping - the kool-aid of a unified customer view; and going head-to-head in what could be an epic battle for ownership of data-driven CX! Today we get under the skin of the Open Data Alliance announcement from the SAP, Microsoft, Adobe corner; and the Salesforce Customer 360 corner. What does the announcement mean to the customer data management landscape? Are they even really talking CDPs? And why we think it’s not going to be a game changer anytime soon. Refer to the 2 news reports here: • SAP, MS, Adobe open data alliance announcement (https://reut.rs/2ztfgyz) • Salesforce Customer 360 announcement (https://bit.ly/2RiJkDA) 2. A drastic fail on so many fronts – will they make it out alive? 4 lessons from the Zoho madness last week Read the news story here - https://bit.ly/2y7YTVV Lots of unanswered questions, lessons and 4 practical takeaways in this drama starring Zoho, TierraNet, Cloudflare, Twitter and 30 million customers who are part pi**ed off and part supportive because frankly, it’s just easier right now. Is that what happened between Zoho and its domain registrar all these years? And finally, a possible new formula for a successful acquisition. Tweet your thoughts and tag us too! David Raab: @draab Anand Thaker: @anandthaker Amit Varshneya: @amit_varshneya Chitra Iyer: @MoreMarInTech For links to all the above news items: https://bit.ly/2DUmQ9I The Talking Stack Survey: https://bit.ly/2IA7jdT
