Summary: 1. Customer engagement and Personalization engines are in the news. Here are the various categories that a quick visual audit of the weeks trending stories revealed: a. Personalization engine b. Omni-channel personalization engine c. Digital customer engagement platform d. Customer experience software e. Digital experience platforms They all sound similar. Are they? That sparked the question - are these martech ‘categories’ confusing to you too? As a marketer tasked with building the most optimal martech stack, are these blurring lines between what a marketing technology or tool can do, confusing? We discuss: - What the reasons could be for the blurring lines - How a marketer can approach choosing the best fit vendor in this scenario - Why ‘stack rationalizers’ will be a thing soon - 3 takeaways on how to deal with these confusing and blurring martech categories Reference news stories: • Braze (formerly Appboy), the customer engagement platform that delivers personalized messaging experiences across push, email, apps, and more • Dynamic Yield: AI-powered omnichannel personalization engine enhances features • Glassbox: digital customer management platform raises funds • Liferay digital customer experience software invests in Triblio ABM 2. MarTech Conference Boston 2018 David, who was a speaker at the MarTech Conference, and Anand, who is deeply involved with the MarTech Landscape project, share their takeaways from this year's event. The conversation centers around key themes form the conference and how we think they matter to you, as marketers. HAIL OF THE WEEK This week, we have not one but two hails: 1. A new law in California forces companies to declare when customers are talking to a non-human Will this law really matter in 10 years from now, or will talking to a bot or an AI entity be the most normal thing in the world? We debate it out. 2. Firefox’s election toolkit protects you from misinformation and bad ads Firefox is launching a special election edition browser that comes with two extensions installed: ProPublica’s Political Ad Collector, and the Facebook Container that Firefox launched in March. Why does this matter to you? Feel free to comment and tag us on Twitter! David Raab: @draab Anand Thaker: @anandthaker Amit Varshneya: @amit_varshneya Chitra Iyer: @MoreMarInTech For links to all the above news items: https://bit.ly/2DUmQ9I The Talking Stack Survey: https://bit.ly/2IA7jdT
