Summary: Today, we are delighted to host our second special guest on The Talking Stack - Scott Brinker, who is the VP Platform Ecosystem at Hubspot, Chair of the MarTech Conference and Editor of ChiefMarTech.com Here are the highlights of the discussion: Segment 1 - Scott shares his key takeaways from the recently concluded MarTech Conference’18 at Boston - David asks if ‘certification’ for Martech professionals could be the next logical step to ‘formalize’ the profession, and Scott tells us why it seems unlikely - We ask if the concept of centralization and decentralization can be applied by marketing leaders when it comes to assembling the martech stack (happens to be Scott’s number 1 favorite topic!) Segment 2 - David asks if the recent integration announcements – for example, Adobe announced some fairly complex Magento integrations, the Zaius-Shopify news etc. indicates that ‘integrations’ have become too easy, and thus too superficial, or whether the technology has indeed become good enough to democratize integrations meaningfully - Scott argues that citizen integrators prove that the full spectrum of integrations is now possible - We discuss if this will impact the martech landscape – will we see a ton of stand-alone martech solutions that can integrate meaningful emerge, or will acquisitions in the martech space elbow all point-solutions out of the market? - Don’t miss Scotts Complicated versus Complex argument here! - We end with a chat on ‘tentpole’ technologies and what a central tentpole for the martech stack could look like (Hint: it’s not CDPs and David says so! Tweet your thoughts and tag us too! David Raab: @draab Scott Brinker: @chiefmartech Amit Varshneya: @amit_varshneya Chitra Iyer: @MoreMarInTech For links to all the above news items: https://bit.ly/2DUmQ9I The Talking Stack Survey: https://bit.ly/2IA7jdT
