29 – William Seidel (Decibully, The Promise Ring, Dramatic Lovers, Camden)

Summary: William "B.J." Seidel is the owner of a celebrated beer-focused bar called Burnhearts, and he co-owns Goodkind, a nationally regarded fine dining restaurant. He's also the lead singer and guitarist of new Milwaukee supergroup Dramatic Lovers. However, most probably know Seidel best for his work in seminal Milwaukee groups like Camden, The Promise Ring and Decibully. Seidel has been a fixture in Milwaukee music since he moved to the city in the mid-'90s. But his musical journey actually starts much earlier.