EP211: Building a Quality Keto Brand with Yemeni Mesa




The Fit2Fat2Fit Experience show

Summary: Heka is the Egyptian god of healing and magic. Yemeni Mesa thinks of the ketogenic diet as something that is magical and healing. This is the story behind the brand, Heka Good Foods. In this podcast, Yemeni tells Drew about the early days of keto products, what it was like to be the Chief Sales Officer for Quest Nutrition in the early days before they became a billion-dollar company, and what makes his Heka Good Keto Bar the only keto-certified bar on the market.