Summary: When is cheese not cheese, or crab not crab? When it’s spelled cheez or krab or even ch’eese or cra’b… Novelty spellings for foods-that-aren’t-made-out-of-the-thing-they-sound-like-they’re-made-out-of go back a pretty long way - ‘cheez’ was THE cheese-like substance of the 1920s - but right now, with plant-based foods on the rise, we’re seeing more of them. Branding consultant and name developer Nancy Friedman casts her expert glance over the apostrophes and deliberate misspellings on foodstuffs; and vegan restaurant owner Melanie Boudens recounts how, this summer, the words ‘cheddar cheese’ on her menu landed her in trouble. Find out more about this episode at <a href="http://theallusionist.org/foood" target="_blank">theallusionist.org/foood</a>. The Allusionist's online home is <a href="http://theallusionist.org/" target="_blank">theallusionist.org</a>. Stay in touch at <a href="http://twitter.com/allusionistshow" target="_blank">twitter.com/allusionistshow</a>, <a href="http://facebook.com/allusionistshow" target="_blank">facebook.com/allusionistshow</a> and <a href="http://instagram.com/allusionistshow" target="_blank">instagram.com/allusionistshow</a>. The Allusionist live show No Title is playing in London in September and in the US from October. For all event listings, visit <a href="http://theallusionist.org/events" target="_blank">theallusionist.org/events</a>. The Allusionist is a proud member of Radiotopia from PRX, a collective of the finest podcasts on the interwaves. Find them at radiotopia.fm. Also! I’m making a NEW PODCAST! Veronica Mars Investigations, wherein Jenny Owen Youngs (of Buffering the Vampire Slayer podcast) and I investigate every episode of Veronica Mars from the beginning. Find Veronica Mars Investigations in your podcast-getting app of choice, and at VMIpod on the social medias and .com. In September 2019, the Allusionist is sponsored by: • <a href="http://squarespace.com/allusion" target="_blank">Squarespace</a>, your one-stop shop for creating and running a good-looking and well-working website. Go to <a href="http://squarespace.com/allusion" target="_blank">squarespace.com/allusion</a> for a free trial, and use the code ALLUSION to get 10% off your first purchase of a website or domain. • <a href="http://bombas.com/allusionist" target="_blank">Bombas</a>, socks that won’t let you - or themselves - down. Buy your expertly engineered socks at <a href="http://bombas.com/allusionist" target="_blank">bombas.com/allusionist</a> and get 20% off your first purchase. • <a href="http://babbel.com/" target="_blank">Babbel</a>, the language-learning app that will help you speak a new language with confidence. Visit <a href="http://babbel.com/" target="_blank">babbel.com</a> to find out more, and text **ALLUSIONIST **to 484848 to try it for free. • <a href="http://progressive.com/" target="_blank">Progressive</a>. Get your car insurance quote online at <a href="http://progressive.com/" target="_blank">progressive.com</a> and see how much you could be saving. Discounts not available in all states and situations.
