#57. KICKSTARTING YOUR BRAND WITH THROWBOY FOUNDER ROBERTO HOYOS: Nailing your niche, using press to guarantee your success, and how to use Kickstarter the right way.

Summary: Kickstarter is a foreign field to me. That’s why I am so excited to introduce the literal expert to you!! Roberto Hoyos is the founder and CEO of the viral pillow company Throwboy. He has been in business for over…