Summary: Is your presentation different every time? Why? If you have something that's working, why would you change it every time? Our extraordinary host, George Leith, walks us through the importance of having a talk track. They can also be called a value propositions. In this episode we're going to discuss writing talk tracks and building compelling value propositions. Talk tracks get a bad rap of being a way to keep a salesperson in a box. A talk track isn't an "insert name here" and run through a presentation like a robot. The purpose of a talk track is to identify problems and then work on writing a talk track on how your product or services solves those problems. By finding a sense of urgency or finding things that are critical for various reasons, you can start thinking about that when writing talk track. George is a thoroughly experienced, educational, and inspirational sales and marketing keynote speaker who can enlighten your company or professional association on best practices for transforming sales and utilizing social media’s innovative concepts to align your digital media marketing with current trends and prepare it for the unpredictable times ahead. As a sales transformation keynote speaker, author and guest university lecturer, he has a unique ability to demystify concepts and inspire businesses and professionals to understand and truly embrace the potential that digital transformation has for many business objectives including sales, business development, and marketing for B2B, non-profit organizations, as well as government institutions. Subscribe to the podcast now, on iTunes goo.gl/8vPm1B and Google Play goo.gl/uyDsij
